Are you planning to attend IBTM World 2025 in Barcelona? Known as one of the most important global events for the meetings, incentives, conferences, and events (MICE) industry, this is your chance to connect with industry leaders and explore the latest trends. Taking place from November 18–20, 2025, at the state-of-the-art Fira Gran Via, IBTM World is set to inspire and innovate.
Why Attend IBTM World 2025?
IBTM World is more than just an event—it's the ultimate platform for building partnerships, discovering trends, and enhancing your professional network.
One of the key highlights is the Hosted Buyer Program, which connects top-level event planners and decision-makers with leading suppliers. The program offers:
Pre-scheduled meetings: Save time and make the most of your visit with curated, one-on-one appointments tailored to your business needs.
VIP treatment: Hosted Buyers enjoy complimentary flights, accommodations, and access to exclusive networking events.
Education and inspiration: Participate in keynote speeches, workshops, and panel discussions designed to empower and educate professionals in the MICE industry.
Whether you're attending as a Hosted Buyer, exhibitor, or visitor, IBTM World is an invaluable experience for anyone involved in the business of events.
Where to Stay: Hotels Near Fira Gran Via
Where should you stay during IBTM World in Barcelona? With the event’s popularity, hotels near the venue tend to fill up quickly, so booking in advance is essential. Here are the best options by location:
L'Hospitalet de Llobregat:
Staying close to Fira Gran Via means less travel time and more convenience. Hotel Porta Fira, with its iconic red tower and excellent amenities, is a top choice for business travelers. It's just a short walk from the venue, making it ideal for early morning meetings or networking events.
Eixample:
For those who prefer the charm of Barcelona’s central districts, Hotel Olivia Balmes is a fantastic option. Located in the vibrant Eixample neighborhood, it offers easy access to restaurants, shops, and transportation to Fira Gran Via. The combination of modern design and excellent service makes it a favorite among international travelers.
Plaça d'Espanya:
This area is perfect for blending business with sightseeing. Just minutes from Fira Gran Via, Hotel Indigo Barcelona Plaza Espana offers spacious rooms, exceptional service, and proximity to iconic landmarks like the Magic Fountain of Montjuïc.
No matter where you choose to stay, you’ll find that Barcelona’s extensive public transport system ensures seamless connectivity.
What to Pack: Essentials for November in Barcelona
Wondering what to pack for IBTM World 2025? Barcelona in November enjoys mild weather, with temperatures ranging from 10°C to 18°C (50°F to 64°F). To ensure you're prepared, here’s what to include in your suitcase:
Layers: Pack a light jacket or trench coat for cooler evenings, along with breathable shirts for the day.
Business attire: Formal wear is essential for meetings, but don’t forget to bring comfortable shoes for walking around the exhibition halls.
Reusable water bottle: Stay hydrated as you navigate the vast venue.
Notebook and business cards: Networking is a major part of IBTM World, so be ready to exchange contact details and jot down insights from workshops or panels.
Getting to IBTM World 2025
How to get to Fira Gran Via? Barcelona’s well-connected transportation system makes it easy to reach the venue.
From the Airport: The L9 metro line (orange) directly connects Barcelona-El Prat Airport (BCN) to Fira Gran Via. This hassle-free option ensures you arrive at the venue within 25 minutes.
By Taxi or Rideshare: For added comfort, taxis and services like Uber are available. A ride from the airport to Fira Gran Via costs approximately €30–€40.
Public Transport: Barcelona’s metro and bus network is efficient and affordable. The Hola Barcelona offers unlimited travel during your stay, perfect for getting around the city.
Read more useful information about Barcelona in our Guide
What to Do in Barcelona During IBTM World
If you’re asking what to do in Barcelona during IBTM World, the city offers a perfect mix of work and leisure. Take a break from the exhibition to explore these highlights:
Sagrada Familia: This iconic basilica is one of the most visited landmarks in the world. Its intricate architecture and serene interiors provide a peaceful escape from the business of the event. Book skip-the-line tickets in advance to save time.
Book your skip-line-tickets in advence here, to get the best price!
Las Ramblas and Gothic Quarter: Enjoy a leisurely stroll through Barcelona’s historic center, filled with charming alleys, quaint shops, and lively squares. Stop by the Gothic Cathedral or grab a coffee at a local café.
Montjuïc: Located near Fira Gran Via, this hill offers panoramic views of Barcelona, lush gardens, and cultural attractions like the National Art Museum of Catalonia (MNAC). It is great to explore by electric bike with a local guide, lear more about our tour.
Exclusive Tours for IBTM Attendees
Make the most of your free time by joining one of these curated tours designed for IBTM visitors:
Barcelona Bike Tours: Discover the city’s highlights, from Gaudí’s masterpieces to hidden gems, while staying active and eco-friendly.
Looking for the best places to eat near IBTM World? Barcelona’s culinary scene never disappoints. Here are some top recommendations:
El Nacional: A multi-space restaurant offering a variety of Spanish cuisines, perfect for group dining.
Cerveseria Catalana: Famous for its tapas and vibrant atmosphere, this is a must-visit for any food lover.
Tickets Bar: For an unforgettable dining experience, book a table at this Michelin-starred restaurant by the Adrià brothers.
Pro Tips for IBTM World 2025
Leverage the Hosted Buyer Program: If you qualify, take full advantage of this VIP offering for maximum networking and cost savings.
Plan your meetings in advance: Use the IBTM World app to schedule appointments with exhibitors and Hosted Buyers.
Extend your stay: Spend an extra day or two exploring Barcelona’s vibrant culture, from art galleries to local festivals.
Conclusion
IBTM World 2025 isn’t just an event—it’s an opportunity to connect, learn, and grow in the vibrant city of Barcelona. Whether you’re attending as part of the Hosted Buyer Program or simply exploring new opportunities, this guide ensures you’ll make the most of your visit. Don’t forget to take time to enjoy the city’s rich culture, cuisine, and iconic landmarks. See you at IBTM World 2025!